Case Study: MASHABLE

Mashable kicked off over 600 Meetups on June 30th by

• declaring a global holiday
• rallying their readers with a couple blog posts
• embedding their Meetup map on mashable.com. 

Now they’ve called on their community to make Mashable Meetups a monthly global phenomena.

Recipe for their secret sauce here.

Case Study: ETSY

It’s easiest to get Meetups going everywhere when you keep things simple.  Just tell your people to get together over some coffee to talk! 

That said, it can be a real blast to go big.  Etsy had a global birthday bash of 512 Meetups to celebrate their fifth anniversary!  Their

• super fun blog post
• sponsored competition
• download-able online grab bag
• Flickr group

really took their party to the next level.

More inspiration here.

Case Study: APARTMENT THERAPY

Apartment Therapy’s Meetup Everywhere exemplified how to scale face-to-face interaction the easy way — by challenging readers to self-organize their own national movement. 

Look behind the curtain here.